Mise en scene
During the opening of the Pussy cat dolls music video, there is a long shot of one of the members of the band in a bath, this advocates as she is alone and is the first member to be introduced first that she is the dominant one and therefore is more important then the other band members. As she is introduced as lying in a bath it connotes seduction and creates a sex appeal to the audience widening the target audience to males as well as females as The Pussy cat dolls are a female band therefore they relate to the women. Close ups and medium close ups are used to portray the artists facial expressions and emotions to the audience, allowing them to personally identify her personality.
The key lighting within the first few seconds when Nichole is in the bath is artificial this helps highlight her face showing her importance. The lighting is also dim and the surroundings of the scene is dark this connotes mystery.
Also by choosing a bath scene it creates realism as most people have a bath and therefore it creates a connection between the artist and audience as it helps them relate to the video. There is a forward tracking shot of the artist as she walks slowly out of the bath and follows the camera this creates a feel to the audience as if they are in the same scene as the artist. As she walks slowly towards the camera the artists movement and gesture is confident this suggests professionalism and power creating a personality of the artists to the audience.
Editing
When the artist trails slowly out of the bath she walks towards a door with a happy bright smile this connotes happiness and enigma for what is behind the door. A jump shot is then added connecting the next scene with the previous scene. The other band members appear suggesting she was happy to be reunited with the band again this suggests that the togetherness of the band and the relationship between them is strong. The members of group appear in different positions making them stand out to the audience showing that they are all equally important when they are all together but in different ways as none of them are positioned together but in different angles suggesting they are all unique but work well together as in the next scene they all perform a dance routine that corresponds with the previous scene and the music. During the music video the other band member appear to have to same amount of screen them as each other this suggests that they are all equally important, however Nichole has more screen time and dominants the frame more, this suggests that she is the more dominant and powerful one out the band as she makes a large impact on her own as well as with the other band members. The editing of the video consists of fast paced editing and slow paced editing which complements the rhythm of the song this seems to be a key convention of the R&M/Soul genre as I have noticed in numerous music videos that I have analysed. . The jump cuts tend to go from a location or setting back to the artist or visa versa this connects the music video with the song and artist. The pace is created by a number of jump cuts which link to the next and previous scenes.
During the music video different locations and costumes are used. The costumes resemble what females would wear to a party theses include dark colors and sparkly accessories connoting mystery and perfection this also reinforces the idea of a party setting connoting fun and mystery.
Also by the artists performing in different costumes it ensure that the audience do not get bored, it also allows them the see the artists in different styles widening the demographic target audience. Limited clothing connotes sexiness and seduction for the opposite sexy making them look and feel confident
Lighting
The lighting of the video is very dark as it is trying to represent a party scene and setting due to the flashing disco lights and dance floor this links back the R&M genre and nightclubs. Throughout the video a combination of both natural and artificial lighting is used to highlight singers’ faces, the artificial lightening also creates a party feel and portrays an R&M genre.
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