Research albulm cover 4- Massive R&B

Massive R&B

The albulm cover uses an attractive young female artist. A medium shot of the female artist is used which allows the audience to view the model creating an overall opinion on the model. This again links back to targeting male audiences as by using an attractive female model it creats a sexy appeal therefore attracting male audiences, however by using a femal model this creats a feminine feel therefore allows female audiences to relate and connect with the album also attracting them.
They key codes and conventions of the R&B/Soul genre are met and highlighted. These include the white limasine in the background as it connotes glamour and fame, also behind the limosine is a setting og a city and palm trees this suggests a summer feel suggesting hot weather, this connotes happiness and freedom. The background also shows bright colourful lights this creates a party sensation which highlights the key codes and conventions of the genre as from the research i have completed i have noticed that the genre is used mainly at parties and in nightclubs. This suggests a fun factor if dancing and having a good time.
The colours used include purple, gold, pink, white and blue. By using an array of different colours it sends out different feelings to the audiences widening the target audience helping them fit to the specific mood and feel. The colour pink connotes passion, romance and love therefore targeting male audiences as the model is a female. The colour purple connotes wealth and innocence which creates a feel good factor which can help the audience relate and connect to the album. The use of white and gold helps the album cover stand out and therefore attract customers. By using a red carpet and a limosine it connotes wealth and fame therefore this allows the audience to experience as if they were also famous this creates a feel good factor. The use of limited clothes suggest hot weather and sun this is highlighted by the advertising of 'spring 2009' this suggests the summer feeling which therefore appeals to both genres. Also by using less clothing, palm trees and the holiday feeling it also links back to parties, night clubs and alchol which are the key codes and conventions of R&B genres.
The majority of the albulm cover is presented in a purple colour this connotes wealth and creates a feminine feel targeting the female genre, as form the use of palm trees and bright lights it conveys young women getting ready to go out and have a good time. The use of limited clothing not only connotes hot weather and having fun, but also connotes seduction and reveals a sexy appeal which targets the male audience, this allows both genres to connect and relate to the album increasing sales and reconision of the album.
In the top left hand corner there is a box which highlights some artists names, therefore from the name of the artist including:
Rhianna
Tinchy Stryder
Lady Gaga
N Dubz
it reveals the genre of the album as the names included on the front of the cover are R&B artists which allows the audience to connect with the artists and get an insight of what songs are included in the album.