Monday, 21 June 2010

Research albulm cover 5- Rhianna

Rhianna
The use of using a famous celebrity for the front cover suggests that she is the artist as she dominants the cover from the close ups. This suggests that she is important and plays a big role in the album.
By using the artist for the model it allows the audience to recognise the model and therefore become familiar with the genre and style of music on the album, also by using the artist for the front cover of the album it increases the sales as the audience will be familiar with the artist and therefore feel more confident with their purchase. This album cover shows the artist alone this suggests the convention of the solo album cover. The use of different bright colours connotes a feel good factor a lightening the viewers moods which will encourage them to buy the album.

The bright colours also connote a happy, bright feel which suggests sunny, bright weather which connotes the summer. By using these arrays of colours creating a summer feeling it suggests that due to the hot weather less clothes are warn symbolising more skin shown. This could help attract both genders as summer time and hot weather appeals to both males and females. The bright colours are shown on the artist’s face this helps highlight her face and beauty helping her stand out on the cover, creating importance and dominance.
The artists name is in a bold, large text this suggets that she is trying to put her name out to the audience allowing her to become more reconisable. The name of the album and her name is in a white coloured formal font this connotes purity and innocence. As the name of the album is called Rehab this automatically suggets problems and addictions, thereofre by putting the font in white and by having it smaller then the artists name it puts across an innocent feel. From the bright colours and sunny background, This could be linked to the stereotypical idea being on holiday consisting of parties, dancing and alchol. The costume of the artist is also very sexy and seductive due to the amount of flesh showing. This is reinforced by the gesture of the model as the image highlights her figure and her body language is very open and therefore quite sexual.
From the name of the albulm Rehab and the bright colours used it could reinforce the dominant ideology of women for being powerful and strong this is because the birght colours connote happiness and wealth therefore from the name of the album it could suggest that women are strong as the album consists of a theme about rehab it could portray that if women do attend rehab that they can get through it and come out stronger and happier connoting that females are strong.
The text of the title has spaces between each letter this could suggest freedom and independance this could highlight the dominant ideolgy of women as the artist is a female and the colours and objects on the album cover link to feminity therefore suggests that the target audience is aimed at women.
However from the artist being female it could also attract male audiences this is from the limited costume of the artist, as showing bare skin and some of her shoulder it connotes seduction and makes the album cover and artist convey a sexy appeal, which targets male audiences as from patriarchy it suggests that women are just an object for men to look at, therefore by having the artist in just a strap top and from her short her it allows her bare skin to be more visable. The pink lipstick that the artist is wearing connotes romance, passion and love this again links back to targeting male viewers.

By the costume of the artist it includes a stylish large earring this suggests that she is dressed up therefore this portrays the nightclub and parting feeling which then links back to the key codes and conventions of the R&B genre.
As the artist is not looking directly into the camera but away from the camera in a distance on the right hand side of the cover it creates enigma as is suggests "What is she looking at?", it also suggests that she has things on her mind and from not looking into the camera it is hard to see her true emotions from her face directly.

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