Digi-Pack

We created a Digi-pack to promote our artist the following is included in the Digi-Pack

1.CD cover

2.Front cover

3.Inlay

4.Back inlay

5.Back cover

1. C.D cover

2. Front cover

1. This is the front cover of our album which we created to promote the artist to the demographic.We took many photographs of the artist in different pos

itions and in different locations so we could decide on the final piece to use for our albulm cover. We edited many images to see which one portrayed the artist and the genre best to its audience and finally we agreed that this image shows both the artists emotions through the name of the song. "Find my way home", we thought it symbolised the artists emotions allowing the audience to relate to the artist.

The font colour and font type we chose for the name of the album we wanted it to be bold and eye catching to enable the target audience to be drawn into the album. We used the colour white for the font in order to help it stand out amongst the bac

kground as the colour consisting throughout the background are dark colours, therefore by using a brighter coloured it allowed the effect of standing out. The font type we used we ensured not only that it was striking and eye catching but also connotes the artist as an individual allowing the audience to relate and feel connected to the artist. We used two different font types so both font types could connote different meanings enabling it to appeal to both genders of the audience, for example the main font type is masculine and striking, where the sub title font type if more feminine and relaxed.

To create the final image we edited the photograph in ph

oto shop this enabled us to play around with the brightness and contrast to create the effect of portraying the artist as we wanted for the target audience. We also used photo shop to dissolve any objects within the background which we thought took the focus off the artist such as a fence running through the background which we dissolved and added a mist affect to create loneliness as the name of the song was called 'Find my way home'.

3. Inlay

The inlay image we used we wanted the audience to see a close up of the artist enabling them to be able to connect to the artist through the close up. We used photo shop again to dissolve unwanted objects and add the misty effect to enable the four images to relate to each other, this is why we used the same location, same costume and same lighting consistently throughout the Digi-Pack.

4. Back Inlay

To stay with the theme that we consistantly used throught out the digi-pack, we used the same location a forrestation to portray the dominance that the artist has. We also kept the same costume and once again used Photo shop to edit the contrast of the image. As our filming and shooting schedule was aimed at late afternoon time to get a great effect, it became dark early therefore we had to brighten the background colour to enable that the artist stood at in his dark coloured costumes and so it was obvious that it was the same location.

We used the same font as the subtitle on the front cover to also link the Digi-back and make a continous link between the front cover, the fron inlay, the back inlay and the back.

5.Back Cover

For the back cover of the album we continued with the location and the theme of the album which allowed the artist to stand out amongst the back ground colours and location. As the position of the artist on the front cover was aimed to see the artists face in order for the artist to connect with the audience. Therefore for the back cover we decided to frame the artist in an opposite position with the artist standing with his back facing out wards, this enabled different angles of the artist to be framed which helped present him to the audience in different views. Again we used Photoshop in order to gain the effects that we used consistently throughout the other images.
In order to make the album look professional and create realism we added such items such as a bar code, a Def Jam logo which we chose as our record label and the names of the songs included within the album.
We also used the same relaxed font type as we did throughout the Digi-Pack to create a consistent link between the album.