1) What elements do the music videos have in common in terms of genre and form?
The r&b genre in general has the same form, the majority of videos we analysed were songs based on relationships, break-ups, money and love.
2) How is youth gender and ethnicity represented?
Youth is normally presented as stereotypes in music videos, this could be done to perhaps reinforce the realism and help the viewers connect with the character and their story in the song. I personally think that music videos don not challenge the conventions of dominant gender, as in most of our groups music videos the males have been stereotypically dominant of females. The characters they play are also stereotypical to patriarchy and roles of men and women, the females are glamorous, dressed up etc. The men have cars in their videos, girls etc.
3) How do they appeal to the target audience?
In the music videos we have analysed for research we have found that an average target demographic of 10-50 is suitable. The characters and stories told within the music videos are easy to relate to for example Beyoncé-Irreplacable about a cheating man. This allows a lot of women and also men to relate to the characters.
The costumes in all the videos are very glamorous and cool, they appeal to the target audience as this is what they would like to look like themselves.
Also the pros used in the videos such as expensive cars, money, diamond rings, big party’s…these all appeal to the target demographic and they look up to and admire the artists.
4) How are technical codes used generically?
5) What narrative theory can you apply?
The R&B and soul videos we have studied have demonstrated narrative theories, such as Levi Strauss’ binary opposites. In some cases the narrative tension is based on opposition or conflict, this is usually with the male and female characters. These narrative theories are perhaps used to portray realism or connect with the dominant genre. Furthermore, some of the R&B/soul videos we studied had a subtle element of Todrov’s theory, which is the simplest form of narrative. The basic structure starts with equilibrium, a calm period…then agents of disruption cause disequilibrium, a period of unsettlement and disquiet. This is then followed by a renewed state of peace and harmony for the protagonists and a new equilibrium brings the chaos to an end. However, in some of the videos, all of the elements of the narrative theory, are not all shown, for example, in the Beyonce video- Irreplaceable, the video starts with the disruption and then follows on with showing the reconciliation of equilibrium. However, it is obvious that there was equilibrium, previously in the relationship, by the storyline portrayed.
6) How might audiences make use of the videos?
Music videos not only allow audiences to enjoy their preferred music or songs, it also allows them to connect with the artist, follow and enjoy the message they are attempting to portray. This could also allow the audience a sense of either escapism, allowing them to get lost in the world of the video or a sense of realism, determined on their personal situations…. Which perhaps makes it most enjoyable.
7) How do the CD covers make good use of the enigma code of narrative?
CD covers give the audience an insight into the narrative of the music, therefore creating a strong enigma. The CD covers perhaps represents the genre of the music and also the character and perhaps the personality of the artist, depending on the image presented to the audience. A CD cover can portray to a demographic a chosen message of narrative.
8) How is the font/colour etc used generically?
In R&B/Soul CD covers, we found that the fonts are generally bold and striking, allowing them to catch the audiences eye and also the colours are generally normal and realistic, to portray realism to the audience, as it expresses real life situations and people, which helps the artist to connect to the audience efficiently.
9)How is youth gender /ethnicity represented on the CD covers?
The use of the codes and conventions that are represented on the album covers convey the particular gender and ethnicity. They are highlighted from the colours, images and dominant genders used on the album cover. The gesture and the position of the artist or the model used on the album cover represents the way the artists or want the CD cover to be viewed and
10) How do they appeal to the target audience?
They appeal to the target audiences by the use of generic codes used on the album covers. The mise en scene, camera shots and costumes relate to specific target audiences making it visible who the target audience is. The audience would be able to relate to the chosen CD covers allowing them to become interested and eager to buy the album.
11)How might audiences make use of the CD covers?
Audiences make use of the CD covers as it allows them to have knowledge on what genre and style of music they album conveys, and whether the particular music suits them. The CD cover allows the audience to recognise and relate to the CD covers from the codes and conventions of the genre the CD cover is conveying.
The r&b genre in general has the same form, the majority of videos we analysed were songs based on relationships, break-ups, money and love.
2) How is youth gender and ethnicity represented?
Youth is normally presented as stereotypes in music videos, this could be done to perhaps reinforce the realism and help the viewers connect with the character and their story in the song. I personally think that music videos don not challenge the conventions of dominant gender, as in most of our groups music videos the males have been stereotypically dominant of females. The characters they play are also stereotypical to patriarchy and roles of men and women, the females are glamorous, dressed up etc. The men have cars in their videos, girls etc.
3) How do they appeal to the target audience?
In the music videos we have analysed for research we have found that an average target demographic of 10-50 is suitable. The characters and stories told within the music videos are easy to relate to for example Beyoncé-Irreplacable about a cheating man. This allows a lot of women and also men to relate to the characters.
The costumes in all the videos are very glamorous and cool, they appeal to the target audience as this is what they would like to look like themselves.
Also the pros used in the videos such as expensive cars, money, diamond rings, big party’s…these all appeal to the target demographic and they look up to and admire the artists.
4) How are technical codes used generically?
5) What narrative theory can you apply?
The R&B and soul videos we have studied have demonstrated narrative theories, such as Levi Strauss’ binary opposites. In some cases the narrative tension is based on opposition or conflict, this is usually with the male and female characters. These narrative theories are perhaps used to portray realism or connect with the dominant genre. Furthermore, some of the R&B/soul videos we studied had a subtle element of Todrov’s theory, which is the simplest form of narrative. The basic structure starts with equilibrium, a calm period…then agents of disruption cause disequilibrium, a period of unsettlement and disquiet. This is then followed by a renewed state of peace and harmony for the protagonists and a new equilibrium brings the chaos to an end. However, in some of the videos, all of the elements of the narrative theory, are not all shown, for example, in the Beyonce video- Irreplaceable, the video starts with the disruption and then follows on with showing the reconciliation of equilibrium. However, it is obvious that there was equilibrium, previously in the relationship, by the storyline portrayed.
6) How might audiences make use of the videos?
Music videos not only allow audiences to enjoy their preferred music or songs, it also allows them to connect with the artist, follow and enjoy the message they are attempting to portray. This could also allow the audience a sense of either escapism, allowing them to get lost in the world of the video or a sense of realism, determined on their personal situations…. Which perhaps makes it most enjoyable.
7) How do the CD covers make good use of the enigma code of narrative?
CD covers give the audience an insight into the narrative of the music, therefore creating a strong enigma. The CD covers perhaps represents the genre of the music and also the character and perhaps the personality of the artist, depending on the image presented to the audience. A CD cover can portray to a demographic a chosen message of narrative.
8) How is the font/colour etc used generically?
In R&B/Soul CD covers, we found that the fonts are generally bold and striking, allowing them to catch the audiences eye and also the colours are generally normal and realistic, to portray realism to the audience, as it expresses real life situations and people, which helps the artist to connect to the audience efficiently.
9)How is youth gender /ethnicity represented on the CD covers?
The use of the codes and conventions that are represented on the album covers convey the particular gender and ethnicity. They are highlighted from the colours, images and dominant genders used on the album cover. The gesture and the position of the artist or the model used on the album cover represents the way the artists or want the CD cover to be viewed and
10) How do they appeal to the target audience?
They appeal to the target audiences by the use of generic codes used on the album covers. The mise en scene, camera shots and costumes relate to specific target audiences making it visible who the target audience is. The audience would be able to relate to the chosen CD covers allowing them to become interested and eager to buy the album.
11)How might audiences make use of the CD covers?
Audiences make use of the CD covers as it allows them to have knowledge on what genre and style of music they album conveys, and whether the particular music suits them. The CD cover allows the audience to recognise and relate to the CD covers from the codes and conventions of the genre the CD cover is conveying.
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2) What job do your parents have?______________________________________
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3) What do you plan to do in the future?O Uni O Travel O Job O other _____________
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4) What do you aspire to be?__________________________________________
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5) What class do you think you are from?O Working class O Middle class O Lower class O Upper class
6) Do you travel abroad much?O Yes O No
7) Do you watch media texts in company?O Yes O No
8) Do you prefer watching media texts by yourself or in company?O Yes O No Why is this? ___
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9) What is your nationality?________________________________________________
10) Do you go out on the weekend?O Yes O No Where do you like to go? ________________
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11) What type of media do you like to watch with other people?O Documentaries O Soaps O Dramas O Films O Reality O other ___________________________________________
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12) Do you have a religion?O Yes O No Please state _______________________________
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13) What type of clothes do you like to wear?O Sportswear O Indie O Chick O Emo O Fashion O Other___________________________________________________________
14) Do you like to follow trends?O Yes O No Please state why________________________
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15) Are you a leader or a follower?O Leader O Follower Why?________________________
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16) Are you extravert or introvert?O Extra O Intro Why?__________________________
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